Wednesday, April 28, 2010

How to Start a Company

Do you want to learn how to start a business?
Are you currently starting a company? Or, maybe you're launching a product or new service?

Join Scott Andrews, International Author, Speaker, CEO of ARRiiVE Business Solutions, as he shares wisdom learned in starting AspireNow, ARRiiVE, and launching products and companies.

How to Start a Business
Avoid the Top 10 Mistakes Entrepreneurs Make and

Learn Ways to Build a Successful Company

In this NO-COST, 1 hour tele-seminar, you will learn secrets to launch your business:
  • Learn ways entrepreneurs sabotage success...find out what not to do!
  • Gain insights from masters...grow wisdom to learn how to make it.
  • Discover the differences between good and GREAT it right from the start.
  • Why NOW?...Discover why NOW is a GREAT TIME to START YOUR COMPANY.
  • Maximize your money...explore ways to stretch capital or bootstrap a business.
  • And more!

About Scott:
As seen and heard on CBS, ABC, and Seeing Beyond (KEST), Scott Andrews' unique wisdom and ability to inspire people to action is second to none. Scott is a natural performer, but also possesses the power to take complex business and life development challenges and break them down into simple and actionable frameworks you can immediately apply to improve your present situation. Scott is a former Toastmaster and current board member of SLO STC and Cal Poly School of Journalism Internships. He created the first interactive self-help website: "AspireNow Advisor: Instant Self-help on the Web" in 2001. He has successfully launched or been involved in the launch of dozens of products and companies, including StoryAD Network, ElementsLocal, Instantis, numerous coaching companies, Cold to Gold (, and he is currently launching the 1st SLO Jazz Festival ( - September 25, 2010). He teaches both business and personal development programs and is often a featured keynote speaker to groups ranging from 20 to 2,000.

"Why waste months of time trying to launch a new product? ARRiiVE Business Solutions can help you get your program launched exponentially faster." -- Michelle Casto, International Speaker & Author of "Get Smart" series of books

"Scott helped my company through a critical growth period. He made a BIG difference!!!" -- Jim Vangelos, CEO, Polymer Logistics

"Scott has a commanding presence...he never fails to wow his audience with new ideas and dynamic ability to inspire people." -- Jessica Haynes, Author of "Get What You Want" and "GPS to Success", Business and Relationship Coach

"Scott is a strategic business leader able to launch unique solutions to grow revenue and drive stability." -- Grant Stellwagen, Owner, Stellwagen Insurance
Schedule this call in your Outlook/calendar now so you can attend this powerful no-cost 1 hour teleseminar:

Just call in at 5:00 p.m. PST on Wednesday, April 28, 2010.
See for details or just visit this link to sign-up:

I'm sharing this no-cost information today (Wednesday, April 28, 2010) at 5:00 PM PST, and it will be recorded, for anyone who is interested. You all are INVITED! :)


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Wednesday, April 21, 2010

How To Win Your Customer's Hearts by Reading Their Minds

Free this week. Instead of $149: “How to Win Your Customers’ Hearts – by Reading Their Minds,” by Dov Gordon, is now released.

My friend and colleague Dov Gordon is sharing his $149 training video on “How to Win Your Hearts’ – by Reading Their Minds” for only a week or two. Below I explain why. If you’re in a rush, just go get it now: "How to Win Your Customer's Hearts by Reading Their Minds."

He's released Chapter 1 and Chapter 2, which you can view at the above link when you sign up.

If you’re past the honeymoon stage in your business, you know that taking shortcuts have a nasty way of blowing up in your face. Eventually.

BUT there are always a few people who seem to effortlessly zero in on the key points in any meeting, negotiation, management crises or opportunity. They get more done, faster – both alone and through others.

Warren Buffett is an extreme example. In 1991, his multi-billion dollar investment in Salomon Brothers was at the edge of disaster. The government was *this close* to effectively shutting them down.

Buffett had to choose a new CEO, making what he considered the most important hire of his life. And he did. In 15 minutes. He met the guy for 15 minutes and decided to hire him. And it was a fantastic choice.

Astounding, no?

Was it luck? No. Nor was it a kind of reckless shortcut in which he “hoped” it would work out.

Buffett has systematically trained his mind to see subtle things in every day situations that almost everyone else misses. He can “see the unseen.”

Not in a mystical way. In a practical way.

The good news is that you and I can learn these skills. Maybe not to the level of Warren Buffett, but certainly to the level that you know in your heart you were meant to achieve.

My friend and colleague Dov Gordon has put together a free online video course for entrepreneurs and small business owners that teaches you just that. It’s only available for another week or so and I recommend you go get it now.

The course is called “The Simple Secrets of Gordian-Knot Management.”

You get it in four parts:

Chapter 1: ”How to Strike at the Root, While Everyone Hacks at the Leaves.” This is short, just 14 minutes. But it will change the way you think. (Available now. No registration required. "How to Win Your Customer's Hearts by Reading Their Minds."

Chapter 2: “How to Win Your Customers’ Hearts – by Reading Their Minds.” (Available now at the same link. Free registration required because he usually sells this for $149. Naturally, Dov protects it behind digital walls. But this week you can walk in without paying.)

Chapter 3: ”Time Alchemy.” If you’ve ever had only “some” success with time management, it’s because you’ve never yet seen the big picture this clearly! Here is Chapter 3: Time Alchemy

Chapter 4: ”The Critical 10% of Management Skills that Make You Look Brilliant 90% of the Time.” The 90-10 rule applied to management skills. It’s much simpler when you can confidently focus on just a few things that give you leverage. Real leverage. (Coming soon.)

I don’t often promote other people’s material. However, I’ve seen Dov’s work. I’ve known him for a long time and have always been impressed with his clear thinking and unique ability to teach it to others.

And it won’t cost you anything.

WHY is Dov giving this all away for free this week and next? Because he wants to introduce himself. He knows that some will want to continue with him in a paid program. If you do eventually buy something, I will probably earn a commission for having made the introduction. But you’ll thank me for telling you about his free training long before that happens.

So do this:

1. Go register for the $149 training while it’s still free:

"How to Win Your Customer's Hearts by Reading Their Minds."

2. Here is Chapter 3:

Here is Chapter 3: Time Alchemy
Chapter 3: Time Alchemy

Watch your email so you know when chapter 4 will be released.

See you soon!


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Monday, April 19, 2010

What Is Your Favorite Mantra?

John Assaraf, one of the authors and business leaders from the astonishingly popular movie, The Secret, recent asked "What is your favorite mantra?" on his Facebook wall.

I thought it was a valid question. My favorite mantra is "My higher self loves this."


Because, you see, if your higher self is not in alignment with the thing you look at or talk about when you say "My higher self loves this" you will be moved to CHANGE or REMOVE IT. Whatever you discuss, if you are not in alignment, you cannot say that for long. And, you most certainly cannot look yourself in the eye and say it repeatedly, day in and day out.

Usually, you will notice exactly how your body feels when you say "My higher self loves this."

If your body feels pain, or any discomfort, you may have an issue with that topic.

Now, on the other hand, if your higher self truly DOES love what you describe, look at, or discuss, then you will resonate happiness. I recently put every thing I am doing with my time through a "my higher self loves this" test. Fortunately, I only needed to make one major change (my band). But, I acted, and now everything is aligned in a healthy way.

Try using "my higher self loves this" with the activities, people, and items surrounding you. See if you gain clarity in focus, purpose, and love through this mantra.

What is YOUR favorite mantra? Please comment and share!

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Monday, April 5, 2010

How To Succeed As The Top 1%

If you are like me, you want to be the BEST in your field. I wrote an article on my blog I’ll reprint here for you to review:

If you want to be in the top 1% of your field, you must do these seven things:

1. Make a decision to be in the top 1% of your field. Get in line.
2. Decide to operate from INTEGRITY.
3. EMULATE the top experts.
4. Utilize techniques they use to be the BEST.
5. Use LEVERAGE to leap-frog up the "line" to the top.
6. Give more. The more you give without expectation of return, the more you will get back from the most unexpected sources. If you're pitching, make your pitch about HOW YOU HELP THEM.
7. Manage Your Money. Use money wisely.

You may notice when I talk about how to succeed as the Top 1%, I did not mention you have to be smarter, get better grades, back-stab your co-workers, or talk about how great you are. Some of these things might help; but, in all honesty, they are not required. In some cases, these things are detrimental.

Let us break down How to Success As The Top 1% a Bit More:

1. Make a decision to be in the top 1% of your field.

Why do we need to make a decision? Because we must know we wish to land before we board a plane. We must choose that path and then follow it. In any field of interest, there is a path to success. If you wish to be President, you'll likely be a Governor or Senator first. That's the path for President. If you wish to be CEO of a major corporation, you'll likely need to be Manager, Director, VP, then Sr. VP, before CEO. Unless you launch your own company, in which case you’re the CEO much sooner. Note: be careful what you ask for! If you wish to be the best in music, you first learn choose an instrument based upon your interest. Then, you join or start a band. Then you play with other bands, and you play better and better gigs and better and better bands to larger and larger crowds. This is how the best reach the top. But first, you must make a decision about what to play!

Key: When you make a decision to succeed as the top 1% in your field, you make a decision because this is equivalent to GETTING IN LINE. In High School and College, there were lines for sorts of things. You stood in line to sign up for school. You stood in line to sign up for classes. You stood in line to buy books. They even had a line for food! Well, if you wanted to get your food for a break, you had to get in line or the food hardly ever showed up (unless you asked a friend to buy for you). So, you pretty much had to get in line. Are you in line in your field? Are you participating? It starts there.

2. Decide to operate from INTEGRITY to be THE BEST.

Why does integrity influence success? Well, your character is WHO YOU ARE. Character is what defines you in moments that challenge you. Your integrity is who you are when you fail. Will you keep giving? Will you remain honest?

I read an article in Fortune Magazine last month about how Steve Jobs became the #1 CEO in the world through his excellent choices in product, marketing, and launch products like the iMac, iPod, and iPhone. However, if you go back to his company, NeXT, at one point I recall reading an article back in 1992 that pointed out all the ways Steve lied about the NeXT's capabilities. If you’re a known name, someone will often track your HONESTY! Interestingly, NeXT failed as a computer company. They DID succeed as a software operating system, which parlayed Steve rejoining Apple. But, selling NeXT to Apple for the operating system was the only play left for NeXT at that time. Since then, I've noticed Steve's new integrity is to say things much more accurate about Apple products. His integrity improved, and so did his success.

What builds a business's success? Answer: your word of mouth.

Your word of mouth comes from what you do AFTER the first sale. They must first come to you the first time. Then, they must come back, and bring their friends. They will only do that if your word of mouth is solid. Your reputation comes from the quality of your work and the integrity of your character. Make both rock-solid and you will success as the top 1%.

3. EMULATE the top experts to succeed as the top 1%

I once met the top salesperson in the region at my company. I was striving, at the time, to climb the ladder at that company. When I met with this salesperson, the first thing I noticed: his dress. He dressed impeccably.

Second, I noticed he knew the industry better than anyone else. Then, he told stories and made jokes to make his point. As I picked his mind, I learned several things how to succeed. I utilized each of those techniques and rose to the best in my region that very same year.

This is what I did when I started to form the basis for content for Cold to Gold. Today, I am teaching others how to do it.

To succeed like the Top 1%, pick the mind of the best, dress like the best, and learn what they do.

4. Utilize techniques the BEST use to be the TOP 1%.

You may recall I mentioned how the “BEST” in my region told me stories and made jokes to make a point? Most CEOs use that technique, too.

Humor is a sign of creativity. There is a direct correlation between creativity and success. Therefore, become more creative. Paint. Play music. Draw. Hold "Brain Storming" sessions. Utilize your creativity to drive the quantity of ideas.

Many ideas do not work. In fact, over 90% of ideas are “bad” ideas. But the most you create, the more ideas flush out into the 10% “good” ideas. And, as you build habits of learning “good” ideas, your success will expand dramatically.

As you try more ideas, you start to learn which types of ideas DO work. As you implement those ideas, your success will skyrocket!

5. Use LEVERAGE to leap-frog up the "line" to the top.

a. LEVERAGE your contacts or network.
b. LEVERAGE your knowledge.
c. LEVERAGE your tactics.
d. LEVERAGE your attitude.
e. LEVERAGE your follow-up.

When I'm talking about LEVERAGE, there are several aspects to LEAP FROGGING. But know this: the key to get to the top 1% most quickly is LEVERAGE. Build a strong network. Build up, and build wide. Build your knowledge. What you know relates to your impact upon others. Build your tactics. As you learn new tactics, you learn new approaches to succeed. Leverage your attitude. People love positive people. Leverage your follow-up. People tend to do business with those who follow-up the BEST. The BEST follow-up and win because THEY HELP YOU REMEMBER THEM.

6. Give.
The more you give without expectation of return, the more you will get back from the most unexpected sources. If you're pitching, make your pitch about HOW YOU HELP THEM.

When I talk about giving, I talk about attitude. Don't criticize people. Have you ever noticed that Hollywood actors rarely say anything negative actors? This is the key to success in your career. Be nice! Don't let people walk over you, but be nice! Give, without the expectation of return. You'll be surprised how much other people start to do things for you. This is because you built goodwill and left them with a positive impression of you or your business. The #1 most valuable thing a company owns is goodwill. The same thing holds true for individuals. You build your goodwill by "doing good" for others. So, do good. Give. Volunteer. Make the effort others don't.

7. Money. Use money wisely.

When we first start a business, we often feel like we re-entered the sales business. We sell our house, sell our belongings, sell our car!


When we have money, we attract more opportunities to make more money. It takes money to make more money. If you don't have money, become something. Save money. Treat your money wisely. Why does money matter? The answer is simple. Money is a form of energy. If we waste our money, then we will likely waste other energy, too. People notice waste and don’t want any part of it. So, don’t waste energy. Don’t waste money. Don’t waste time.

When you are in debt, it causes stress! You do not need the stress. So, use your money wisely - it will keep your peace of mind, your character, your health, and all these things relaxed.

And the top 1% don't waste very much money or energy. They use it wisely.

Use all these steps to propel your success into the Top 1%.

Please comment and let me know how you feel about these tips! Thanks for reading!

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Saturday, April 3, 2010

Want To Grow Your List?

Are you trying to reach others to promote an idea or product? Perhaps you're trying to bring more love into the world. Or, maybe you have a cure for yeast infections. Or, perhaps you just wrote a new book on how to do something. Maybe you're launching a speaking career. Or, you have a new invention you want to get the word out. More products? More services?

Whatever your situation, you're going to need a LIST.

Without a list, who can hear you? And, as you know, it can be TIME CONSUMING to build a list. Is it easy? Not really. However, I have a "Big Secret" idea I think might help you build your list:

Help Each Other Build A List!

Let's help each other build our list! Growing a List is Infinitely Easier If You Work Together!

It's that simple. Help me, and I'll help you. I've created a new site called "List Builders" with each member interested in helping each other build our lists!

If you're interested in joining this "invitation only" group, please let me know. You can email me at and just mention "List builders" - or visit to learn more. Requirements: At least 500 people on your list. That's it. Hopefully you have many more, but as you grow, others will grow, and we all benefit.

Again, visit to join today.

Oh - one more thing, when you enter to join the list, don't forget to share a secret to list building with us - let's help build a resource of secret strategies to help each other!

Infusionsoft combines CRM + email marketing + ecommerce into a powerful, all-in-one system. Get it now.

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